Betsey Russell is Senior Director of Communications for Dogwood Health Trust, where she oversees all internal and external communication efforts in support of the foundation’s impact work. Betsey is an expert in foundation and nonprofit branding and communications. An entrepreneur and consultant for nearly 30 years before joining Dogwood, she exercised her passion for helping foundations express complex concepts to target audiences in a clear and captivating way. In 1996 Betsey created WordOne the first business in the Southeast devoted exclusively to developing strategic marketing communications for nonprofits and charitable foundations. The firm’s award-winning work has delivered superior results for clients like the Center for Rural Strategies, the Southeastern Council of Foundations, the Atlanta Women’s Foundation, the Georgia Center for Nonprofits and many others. In 2005, Betsey sold WordOne and returned to a full-time freelance practice, moving to Asheville, NC in 2017. In 2014, she published a novel, Other People’s Money, set in the world of Atlanta philanthropy. She is a graduate of Davidson College. She and her husband, Mitch, and their two teenage children live in Asheville.